From Good to Great How to Become a Badass Recruiter

From Good to Great How to Become a Badass Recruiter Every company needs employees, and every person needs a job, so you might say that the recruiting position is necessary for the current system.Whether you want to work in an HR department in the company, or in a private hiring agency, there are some things you need to know.First of all, being a recruiter is not that hard, but being a badass recruiter is very hard. Everyone can be an average recruiter, but not many people can wear the title of an excellent recruiter. Therefore, we are here today to help you with becoming one.We could say that all badass recruiters have some things in common: they all have a certain set of skills, qualities, and habits. In other words, skills, qualities, and habits are the pillars of being a great recruiter.Good recruiters have some, but not all of the above, which is what separates badass recruiters from regular ones.Right now, we are going to dive deeper into what these skills, qualities, and habits are, in order to get a better understanding of what it takes to be a great recruiter.SKILLS THAT COULD HELP YOU BECOME A GREAT RECRUITERLet’s start by examining certain skills that every great recruiter has. Some might not be necessary in order to do the job, but they are very useful when it comes to doing it.1. Skills in SalesOne way of looking at the job of a recruiter is to compare it to any job regarding sales. Same as in sales, in recruiting you to want to sell a job to your candidates. You want to give them an offer that would benefit them, and at the same time be acceptable for your company.Therefore, having some skills in sales would help greatly. By using them, you could definitely think of a way to make both your company and potential candidates happy, by offering them nice working conditions, while respecting the limitations set by your company.2. Skills with PeopleThe whole recruitment process is simply a different sort of sales. Instead of selling a product made by one person to a different person, you need to sell on e person (a candidate) to your company and you have to sell a job position for the candidate.So, we could say that it is still the sale process, with multiple stages. And since it is about selling the job and the candidate with a certain set of skills, you need to be good with the people, understand them, their motives, their wishes, and reasons. Only then you will be able to become the best of the best when it comes to recruiting.3. Communication SkillsOne of the most important skills you should have in order to deal with people is, of course, good communication skill. The way to properly present your offer to candidates and make them accept it. The way to convince your bosses about a candidate’s worth.All that requires you to be communicative and good with words. That way, people will recognize you and respect you. In business, you can never talk too much. The more you talk, the more information you can learn and give. In other words, you simply need to practice and find that op timal level of information sharing that would be enough to satisfy both your candidates and the company.4. Skills in MarketingSometimes a good recruiter is not so easy to find. Sometimes people get picked for the job, simply because they are famous, which doesn’t have to mean they are the best at what they do. It just means they advertised themselves better than other recruiters, who could potentially be better than them.Therefore, in order for you to become a badass recruiter, you need to have some marketing skills, so you could fight your way to the top of the food chain and make companies select you as their recruiter, over other people. For that reason, you should do research and find out what are the most in-demand marketing skills, and make sure to learn them as best as possible.5. Ability to Solve ProblemsSame as on any other job, there are occasional difficulties in the recruitment world as well. For example, let’s say that you found a perfect person for the position in your company, but for some reason, the conditions you offer are not enough and the person is not willing to join you unless you change your offer.Now, sometimes it is easy to solve this, just offer a higher salary or certain benefits, but most of the times, the company sets the maximum salary limit you can offer to job applicants.In order to get that candidate to join you, you would need to use your creative problem-solving skills, to think of something that could be done to satisfy the candidate, while respecting the company’s limitations.For instance, if the problem is the job location, you could offer organized transportation to the candidate, or if you work for a big company with offices in multiple locations, you could offer your candidates to work in an office close to their homes, while keeping other conditions unchanged. That way you would increase your chances of hiring the candidate in question while respecting the company’s salary limit.6. Ability to NegotiateAbility to negotiate comes naturally as one of the most important skills every badass recruiter should have. Recruiters need to be able to make good offers, find a balance between their candidate’s wishes and the limitations set by the company’s officials.Good negotiation skills are very important during the offer stage when you have to “guess” the terms that could be acceptable to both the company and candidates. A good way to ensure the success is to offer realistic amounts, but keeping it a bit lower than what the company is ready to offer. That way, you would have a chance to increase it if needed.Some companies though will want you to offer a fixed amount, without lowering it during the interview. In that case, you can always work with other information, since salary is not the only deciding factor. There are other points of interest, which you could use to your advantage, such as bonuses, transportation fees, health insurance, etc.7. Good Time ManagementLast skill, but not the least, every badass recruiter should master is the ability to manage their time in a good way.Depending on the company you work for, you might have a small or huge amount of potential candidates. In any case, you should organize your activities to help you maximize your productivity and time, without having to reschedule so often, because of other obligations.Some interviews may take longer than others. Some recruitment processes have several stages, especially in large multinational companies. So, the entire hiring process needs to be well-organized and carefully executed.However, in some companies, that doesn’t have to be the case. You can organize your interview outside the office, go grab a cup of coffee with the candidate, or even do the interview while doing shopping. It all depends on the job position and the company’s rules.In both cases, time management is crucial, so make sure you know how to organize your time and make good schedules.THE MOST IMPORTANT QUALITIES OF A BADASS RECRUITERNow that we went over some skills every badass recruiter should have, let’s talk about what qualities separate bad or good recruiters from badass recruiters.1. ConfidenceOne of the most important qualities, not just for a job, but for everyday life in general, is to be confident. While there is a confidence gap between men and women, it is certain that confident people are more attractive, both in a personal and business way.In order to become a badass recruiter, you need to look and sound confident. You will often have to persuasive and make people accept your terms, which is only possible if you reassure them that it is a good decision to make. You can’t do that if you are not or you don’t seem confident about it.Confidence is not just important for your candidates, but for yourself as well. There is no company that would hire recruiters that are not self-confident and sure they are able to complete their job.2. PatienceAnother quality every badass recruiter should have is patience. When everything goes smooth and you are able to find the right people for the job, there is no problem. However, like with everything in life, things won’t always go smoothly in hiring business as well.You may end up losing a very important candidate or having difficulties with finding the right terms to offer. When that happens, you might get nervous and be under the pressure from your bosses. However, you shouldn’t despair. Be patient instead and work harder to work on a solution that could fix the problem, whether it is looking for a new candidate, or working on a new set of terms.3. PersistenceYou could say that persistence and patience are inseparable. And you would be right to say so. In hiring business, there is usually a need for repeating negotiation or continuous looking for suitable candidates. That means you will have to be persistent in what you do and don’t give up easily, even when things seem dark.Sometimes, you may need to change your offer one more time or to look for one more applicant or simply to make one more decision. To be successful in this kind of environment, persistence is the key.4. ProfessionalismWhen it comes to business, and especially with dealing with people, it is very important to be professional and to be recognized as a professional. People would be more likely to do deal with you if they knew you are professional or that you come from a serious company.For example, it’s not the same if you go to an interview in a new, small company, and to Google. You would act differently in both. Therefore, as a recruiter, it is a very good idea to always be as professional as you can, in order to earn a reputation.5. DependabilityIn business, everyone like people who are capable of doing things on their own and to make tough decisions without hesitating too much. It means a lot to companies if they can rely on their recruiters to pick good candidates for them.Therefore, you should always try to be depe ndable and show your bosses that you are a trustworthy person, who is capable of hiring the perfect candidate for the job they need.Apart from that, if you are dependable, your candidates would be more eager to trust you and accept your offer with less resistance. Along with that, they might even look up to you as their personal coach, from who they would learn new and important things.6. Good Risk ManagementDepending on whether you work for a big company as a professional recruiter in their department, or for a separate hiring agency, you might face more or less risk.Of course, it is riskier to work for a hiring agency, because salaries there are not fixed and you earn it according to the number of people you get for your clients. Therefore, there is always a risk that you could fail in getting the job done, meaning you wouldn’t get your payment.In order to become a badass recruiter, you will have to learn to manage that risk and to become comfortable in a risky business environm ent.7. Ability to Stay Calm in a Chaotic EnvironmentAlong with the risk, comes the managing the chaos that comes with it. Hiring job is not quite easy and you may find yourself in some very chaotic situations. At one point you may be at the top of things, while at other points, you may be at the bottom.Therefore, you need to be adaptable and to stay calm in a chaotic environment. Keep doing your job and try to solve any problems that may have occurred during that time. However, even though the job is risky, the rewards are high, so that is one more reason to get comfortable with chaos, so you wouldn’t have any issues.HABITS OF A BADASS RECRUITERNow, having all those skills and qualities we had previously talked about is not quite enough to become a badass recruiter. You also need to practice a lot, which means that you need to grow certain habits, to make it easier for you to get used to doing things a certain way. Let’s see what those habits are.1. Good PlanningEvery good syste m needs a good plan. Same goes for recruiting. We had already mentioned how good an organization is important for recruiting. Therefore, it is only natural that planning is an important part of the process as well.It doesn’t have to be a lengthy plan. You should simply take some time, let’s say 30 min to 1 hour to plan the activities for the next days, what calls to make, what people to see. That way, you will be ready to start working tomorrow when you come into the officer, rather than having to spend time planning on-site.By doing that, you will be able to focus on more important things at work, which could possibly lead to increased productivity and a more professional way of dealing with potential problems.2. Phone TimeOne of the pillars of recruiting is constantly talking over the phone. Therefore, you should get used to it, if you want to become a badass recruiter.Data shows that recruiters whose phone time is bigger, usually score more hits than others. And it is safe to say that most of them really enjoy being on the phone, talking to people and trying to get those candidates for their clients or company.3. Tracking MetricsIn order for you to be able to analyze your score and working progress, you need to track metrics and get the necessary data. That would help you see how well you performed during some period of time, what you could do better and whether or not you should change something, in order to improve the entire process.There are different ways to track your metrics, depending on the field and other factors. You should explore your options and use ones that are suited for your job the most. 4. Having Straight PrioritiesAlong with the planning process, it is also very important to make a categorization plan, allowing you to prioritize activities and people that are more relevant to your business.For instance, you could categorize people into different groups, dividing those who are almost ready for offers from those who just entered the s ystem.   That way, you will be able to prioritize interviews and finish the entire process in a shorter amount of time.Another good solution is to prioritize activities that would maximize your revenue, which is an excellent way of getting the most money for your services.5. Not Giving UpNo matter how things may look tough, you should always try to follow through with your plan and actions. Being a recruiter isn’t easy. There is a lot of stress involved in the process, especially if you work in a hiring agency, where salary is based on the number and quality of people you bring in.Therefore, you will face some difficulties. And in those situations, it is important not to give up when things seem tough. That way, you will show your bosses that you are a fighter, which is what they need from a recruiter.6. Don’t Get too Comfortable in Your Safe SpaceAs in normal life, people often tend to get too comfortable with something, for instance, in one job, which can halt their career dev elopment in the future. Therefore, even though things may look good and comfy, you should always strive for better and push yourself to achieve more.This is, of course, the case when it comes to recruiting too. Even though you may think you are doing your job well and enjoy your current place, you shouldn’t get too comfortable. Instead, you should try to become even better and look for a way to improve your current position.Also, we had already said that recruiting is a risky business, so you never know if you will stay in your “safe space” forever or whether it could crumble at any moment. It is something that you simply cannot control, so it is better to be prepared.7. Keep Training and Educating Yourself to Become even BetterIn order to keep striving for a better position, you have to keep learning and training. Do some courses, acquire a new set of skills or simply practice your negotiation skills by continuously working with people.Apart from that, you can always watch an d attend webinars related to recruiting training, where you can learn a lot of new and useful tips and tricks that would help you do your job better.Along with that, you have an option to complete formal training programs made by the National Association of Personnel Services, such as Certified Personnel Consultant (CPC) or Certified Employee Retention Specialist (CERS)All you need to have, in order to improve your knowledge about recruiting, is to have a will to do it.CONCLUSIONThere you go, folks! That would be everything we have prepared for you today. We learned what makes a badass recruiter.You now know about the three pillars of a badass recruiter: skills, qualities, habits. We explained each of those in detail and learned why they are so important.What remains now, is for you to start implementing what we had taught you here and focus on becoming a great recruiter that could be recognized by everyone.If you still have any doubts or questions, don’t hesitate to ask us in the comment section below. As always, see you in the next one!

The German National Soccer Team Essay - 2081 Words

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Just Mercy By Bryan Stevenson - 1963 Words

Are some lives worth more than others? Are some lives worthy to be considered lives at all? Bryan Stevenson aims to answer that in his book Just Mercy. In it, he explores the American justice system and its systemic prejudice, whether it’s based on race, income, or gender. Stevenson is a lawyer who founded the Equal Justice Initiative (EJI), an Alabama-based nonprofit that aims to defend those who have been unfairly represented or unjustly imprisoned, and Just Mercy is a compilation of some of the cases he encountered during his time. Just Mercy is a collection of redemption and corruption--almost everyone he represents in the story finds their freedom from the unnecessarily harsh sentences they were given. In every other chapter he details the stories of multiple people punished by the legal system, including women and children. 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Answering Questions on Keystone Corporation Free Essays

Based on the Geert Hofstede Cultural Dimensions Study, there is an uneven distribution of power and wealth in the Indian society, which is generally accepted by the Indians as a cultural norm (Geert Hofstedeâ„ ¢ Cultural Dimensions India). Indians are persevering, and are more receptive to unstructured ideas or occurrences, having less regulations and standards with which to control unexpected events (Geert Hofstedeâ„ ¢ Cultural Dimensions India). Australians are generally individualists who have a penchant for privacy (Geert Hofstedeâ„ ¢ Cultural Dimensions Australia). We will write a custom essay sample on Answering Questions on Keystone Corporation or any similar topic only for you Order Now There is a higher level of equality between Australia’s tiers of society, spanning between families, organizations and even the government (Geert Hofstedeâ„ ¢ Cultural Dimensions Australia). North Americans, belonging to the category of United States, have one of the highest individualism traits yet have greater equality between social levels, and hold the highest regard for cultural differences (Geert Hofstedeâ„ ¢ Cultural Dimensions United States). Americans appreciate fewer rules and do not try to control all events and outcomes (Geert Hofstedeâ„ ¢ Cultural Dimensions United States). Friction in the Keystone set-up is predictable, made up of the easy-going Indians, the individualistic Americans, and the private Australians. 2. In any global company that is planning to consolidate its workforce, there are four global drivers for engagement: (a) The nature of the job itself and the opportunities for growth. Keystone has to ensure that the work environment is healthy with lots of team work, respect and camaraderie. Employees are well compensated and motivated. (b) Confidence in the company’s leadership. To obtain the confidence of its workforce, a company must have leaders that act and work in accordance with established company goals and visions, and earmark resources that support those values. (c) Recognition and rewards Even though just compensation and regular, earned bonuses are not exactly drivers, they should be conceptualized to motivate the workforce and enhance a healthy competition within the organization. Non-monetary rewards such as recognition is effective in morale-boosting within a company. (d) Organizational communication There should be consistent open channels of communication, wherein information is released from top management in an organized and systematic way. Communication should be enhanced by dialogues, giving and taking of feedback and an open-door policy for management. Leaders should take the initiative in  this particular driver. 3.  Ã‚   Within this Global Project are two of the most contrasting personalities: the German and the Indian. Nevertheless, to prevent conflict in the organization, I will closely study the personas of the different races. I will focus on the similarities, and work on managing the cultural differences. The Americans and the Germans have high levels of individuality, thus I can use them for the marketing side of my Project. The Indians will be best for customer service, because of their easy-going nature and lower tolerance for rules and regulations. I can also employ the Germans to spearhead the finance sector of the business, where strictness is appreciated. The Americans and Indians will make up the largest part of the organization, which is operations. Both have perseverance in their natures, and would easier adapt to new work environments and adjust to each other as well. The Americans and Indians would be more receptive to occasional changes in the organization, and will work well with less friction. The Indians will be on my Public Relations team, and if I could get a female for the part, the better. She will have a good disposition, perfect for dealing with clients, and would be more competitive than her male countryman.  In the world we live in – especially if one is operating a business — fully understanding the cultural peculiarities, quirks and traits of the workforce can spell the difference between success and failure. To foster harmony in a multi-cultural organization, one must realize that even minor considerations like time may be perceived in different ways by different cultures. In most Eastern and African culture, friendship and relationships are more important than time. Hence, one does not run away from a friend to make it on time for work. It is different in the West. It would be best to integrate into the organization, team-building activities wherein employees who work in close proximity are encouraged to know each other on a more personal level. Thus, friction is minimized and mutual respect is fostered.  Thus, to have an effective organization, top management must study the cultural traits of the employees, in particular, with respect to politics and diplomacy, religion, social values and cultural traditions. Though this, management can determine which areas of the business a person is best suited, and top management can also devise ways of keeping their people happy, motivated and productive. Works Cited Hofstede, Geert. Geert Hofstedeâ„ ¢ Cultural Dimensions. The Netherlands: 1967 – 2003. How to cite Answering Questions on Keystone Corporation, Essay examples

Rihanna free essay sample

The celebrity, Rihanna, is twenty years old. She was born in Saint Michael, Barbados on February 20th, 1988 to Ronald and Monica Fenty. She has two younger brothers who are Rorrey and Rajad Fenty. Her real name is Robyn Rihanna Fenty. She was chosen after her friend introduced her to a producer. One of her famous albums, â€Å"Good Girl Gone Bad† released on June 5th, 2007 has been sold about 6.2 million times including her second version â€Å"Good Girl Gone Bad: Reloaded† which was released on June 17th, 2008. She sings with Def Jam Records. Thats where she had met Jay-Z for the first time and she joined the singing career. Rihanna is 5?† tall and is outgoing in her songs. She has almost black color hair and its sometimes straight or sometimes curly. She may be a grown woman but her songs sound youthful and they are songs for all ages. Thats because her songs are energetic, some are loud and some are very composed. We will write a custom essay sample on Rihanna or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Her videos look fun because of all the singing and dancing except for one of her recent songs â€Å"Disturbia†. It is a dark version out of all her songs. As she sings â€Å"Disturbia, its like the darkness is the light†. This is what according to her disturbia means and is the basis of her song. The recent album â€Å"Good Girl Gone Bad: Reloaded† has new singles like â€Å"Disturbia†, â€Å"Take A Bow†, and the CD features Jay-Z and Ne-Yo. She has songs featuring Maroon 5 â€Å"If I See Your Face Again† and Timbaland â€Å"Lemmie Get That,† â€Å"Rehab,â€Å" and â€Å"Haunted.† The songs Rihanna sings are so interesting and entertaining that most of her songs that have been released have sold more than a million times worldwide. Her songs are hot and new just like if you got a new sidekick. Its hot because its the new thing out in style! If you like Ne-Yo and artists like him then I recommend Rihanna. They both sing R

Implication of Integrated Marketing Communications The WritePass Journal

Implication of Integrated Marketing Communications References Implication of Integrated Marketing Communications CHAPTER 1: INTRODUCTION1.1 Introduction1.2 Research Aim and Objectives: 1.3 Significance of the Research1.4 Structure of the ResearchCHAPTER 2: LITERATURE REVIEW2.1 Introduction2.2 Marketing Communication2.3 Integrated Marketing Communication2.4 Marketing Communication Process2.5 Factors Affecting the Decision regarding Adoption of Marketing Communication Tool2.6 Theoretical Aspect on Integrated Marketing Communications2.7 Indian Retail Sector and Consumer BehaviourReferencesRelated CHAPTER 1: INTRODUCTION 1.1 Introduction Today, every enterprise looks forward to grow and expand in terms of size, profits, infrastructure, products, market share and customers. Co-ordination and integration among different units such as production, operational activities, finances and marketing are the main requisite in order to achieve overall corporate aim and objectives. It is very necessary for the organisation to be recognized for its products and services in the business and consumer market. Hence, marketing can be regarded as one of the important aspect in every organisation. Marketing can be defined as a process which involves identification, anticipation and satisfaction of customer needs in best possible and profitable way by the management (Smith and Taylor, 2004). However, it can be stated that it is very essential to communicate with the customer in order to acknowledge about company’s products and services. This can be achieved through integration of different channels such as advertisement, internet, exhibitions and direct marketing. These channels are termed as marketing communication tools. These different tools of marketing communication comprise different features, benefits and limitations. This research study will help in assessing the implication of integrated marketing communication tools in the Indian retail sector. Hence, it will help in evaluating different marketing communication tools available for the enterprise in order to influence the customer for the products and services available in the retail industry of India. This research study will provide a detailed explanation about the marketing communication process, models such as single, two step or linear; and tools such as internet, direct marketing and so on. It will help the reader to understand different characteristics, advantages and disadvantages of various communication tools available for the enterprise in order to correspond with changing consumer behaviour and market. This study will also describe about research methodology process and approach adopted by the researcher such as qualitative, quantitative or mixed for collection of data. Findings and analysis would be done by collecting data and information in retail sector, business and consumer market of India in order to draw a conclusion regarding implication of such concept and the most effective marketing communication model or set of different tools. This analysis will help the reader, retailer and researcher in understanding the best possible way of integrating different communication tools in the Indian consumer market. 1.2 Research Aim and Objectives: Research aim can be defined as a general statement which describes the reason for selecting a particular subject matter of the research (Collins, 2010). The main aim of this research study is to evaluate the implication of integrated marketing communication by the practitioners. According to Collins (2010), research objective can be defined as a definite statement related to the defined aim of the research. Hence, in order to achieve the above stated aim, certain objectives are formulated by the researcher which can be described as follow: To identify different marketing communication models and tools available to the enterprises. To describe various features, benefits and limitations associated with every marketing communication tool. To analyse the theoretical aspect on effective implication of integrated marketing communication. To examine the retail sector, business and consumer market of India for the evaluation of implication of integrated marketing communication by the practitioners and to evaluate the most effective marketing communication model or set of different tools. To recommend a justification about the different aspects that assist in choosing an appropriate set of marketing communication tools. 1.3 Significance of the Research This research study would be beneficial for the reader in understanding the subject on marketing communication more rationally. It will describe the concept of implication of marketing communications in the real business environment, particularly in Indian retail sector. Use of required research methodology approaches and tools will help in collecting information and data for better analysis and study. Hence, this research study would be of valuable assistance to marketing department and overall management in the business to understand the significance and purpose of implying marketing communication tools in order to persuade a customer. It will help the reader, corporate management, marketing executives, and retailers in making a decision about the implication of marketing communication tools in the most effective way in the enterprise. This study will also recommend about the explanation about different aspects affecting in choosing the appropriate set of tools. 1.4 Structure of the Research It is easier for the reader to understand a well designed and structured report study. A concise picture about the various contents of the research study is very necessary. For the above reason, the researcher has presented the following short outlook of each chapter in this research study. The above figure describes all the chapters categorized by the researcher in this research study to facilitate the conduct of this study in an improved manner. CHAPTER 2: LITERATURE REVIEW 2.1 Introduction 2.2 Marketing Communication In the present business scenario, it is very essential for every enterprise to communicate with the customers, consumers or as a whole to the target market for the products and services provided by the company. Target market can be referred to the group of individuals to which an enterprise is intended to attract for its products and services. A set of four principles of marketing mix generally referred as four P’s – product, price, place and promotion is used to persuade the target market. Among these four elements, promotion includes set of various modes such as advertisement, direct marketing, internet and merchandising and so on. These modes of promotion assist the management in communicating to the customers regarding the products and services of the enterprise. The process of communicating with the customers in order to deliver message and receive feedback is termed as marketing communication (Koekemoer and Bird, 2004). It has become a very vital concept in the ma rketing field due to changes, growth and development in the business and consumer market. 2.3 Integrated Marketing Communication Today, changes and development in political, social, economical and technological environment has lead to the emergence of new concept integrated marketing communication. According to Masterman and Wood (2006, p.14) â€Å"An integrated marketing communication can be defined as a programme which includes written, spoken and electronic interactions with stakeholder audiences.† This type of systematic planning through integrated communication facilitates the management in generating responsiveness, interest and participation in the enterprise, its activities, plans, personnel, products and services. It is very essential to integrate different marketing communication tools as it can be stated that today consumer is becoming more rational towards the products offered. Consumer market can be classified on the basis of different aspects such as class, religion, gender or locality. Communication through single database may create problems in delivering the accurate message to the cust omer (Smith and Zook, 2011). Hence, it can be stated that integration of different marketing communication tools has become very essential as every tool comprises its own benefits and limitations. Moreover, changes in consumer market and technological advancement has made it necessary for the enterprise to adopt integrated marketing communication tools in order to survive in such competitive business market. 2.4 Marketing Communication Process Market communication process comprises marketer – who sends the message to the customer regarding products and services being offered by the company with the help of different tools such as advertisement, internet, promotions, direct marketing and so on. However, it can be stated that feedback is most important element for accurate and complete communication process as every individual has its own values, beliefs and perceptions. This communicating process can be illustrated with the help of the following figure: Source: Smith et. al. (1999, p. 27) From the above figure, it can be stated that appropriate analysis in terms of increase in sales and customer interest activities will help the marketer in analysing the effect of communication tool adopted by the company. 2.4 Marketing Communication Mix With the changes in the corporate sector, there is a tremendous growth and development in the marketing field in terms of communicating tools and techniques. Earlier, advertisemen t and promotions were considered as the only effective tools for communicating with the target market. Over the recent years, technological advancement and changes in consumer behaviour has led to the increased usage of other tools such as internet, e-marketing, exhibitions and so on. These tools are termed as marketing communication mix which can be well represented in the following figure: Source: Smith and Taylor (2004) Every element of above stated marketing communication mix comprises its own features, benefits and limitations. Decision regarding adoption of a tool or integration of communicating tools is affected by different aspects present within and outside of the enterprise. 2.5 Factors Affecting the Decision regarding Adoption of Marketing Communication Tool There are different factors which affect the decision regarding adoption of marketing communication tools such as organisational structure, management policies, financial restraints, market research, competitors, technology requirements, changes and trends in the consumer behaviour and market. These aspects must be considered while deciding about the adoption of communication strategies by the enterprise. 2.6 Theoretical Aspect on Integrated Marketing Communications There is a remarkable growth in the marketing communication sector due to the development of information technological and other communication sectors. There is a massive development and innovation in communication tools in the form of event marketing, text messaging and so on (Kitchen et. al., 2006). There are different theories regarding use of integrated marketing communication in practice by the companies. According to Eagle et. al. (2007) practical implication of integrated marketing communication concept is undertaken during specific needs and conditions. Companies generally rely on old rigid rules of advertisement and promotions in order to communicate with the customers. On the contrary, Schultz (1995) states that this particular useful concept of integrated marketing communication is being widely used by the companies on regular basis along with the concept of advertisement. According to McArthur and Griffin (1997), advertisement and public relations are two most important c ommunicating tools in the corporate sectors. Yarbrough (1996) states that integrated marketing communication tools are regarded as an option for improving the sales of an enterprise. It is not considered as advancement in the promotional activities of the marketing mix. Use of combination of communicating tools increases the overall cost of the marketing operations. Therefore, companies generally do not prefer such concepts (McLaughlin, 1997). On the other hand, research by Schneider (1998) shows that agencies are developing themselves in integrated marketing communication practitioners and also trying to minimize the overall budgeted expenditure in using a set of communication tools. Hence, it can be stated that there are different theories by the researchers regarding implication of integrated marketing communication concept in the business world. This research study will help to examine the implication of such concept in Indian retail market. 2.7 Indian Retail Sector and Consumer Behaviour Indian retail sector comprises both national and international retail giants such as Reliance fresh, Big Bazaar, Pantaloons, Shopper’s Stop, Subhiksha, Allen Solly, Bharti-Walmart and so on. With the increase in competition in the retail sector, it has become very necessary for the retailers to influence more and more customers and also to retain old consumers with them. In the present modern world, consumers are becoming more demanding in terms of quality of commodities. This attentiveness has made the Indian customers to search for more reliable sources for buying such as well structured retail chains that possess an appropriate commercial settings and where the responsibility is well-defined. Indian consumer varies in terms of psychological, economical, social and certain traditional factors. There is a momentous growth and development in the country due to increased rate of literacy and other changes in the economic, political and social environment. Today, people prefer t hose marketing communication tools which provide them complete knowledge and understanding about the products offered and their feedback is valued. Previously, only advertisement and promotions were considered as prominent communication tools. But now in the present modern scenario, with the overall development in technology and education rate, other communication tools such as internet, exhibitions, merchandising, and direct marketing, e-marketing possess more and more significance among the consumers. Hence, this research study will help the retailers and readers in taking decisions regarding adoption of appropriate marketing communication mix according to the changing consumer behaviour, technological development, competition and overall economic and social changes in the Indian retail market. References Collins, H. (2010). Creative research: The theory and practice of research for the creative industries. Switzerland: AVA Publishing. Collis, J. and Hussey, R. (2003). Business research: A practical guide for undergraduate and postgraduate students. 2nd Ed. Palgrave Macmillian. Cooper, D. R. and Schindler, P. S. (2006). Business research methods. 9th Ed. McGraw-Hill. Eagle, L., Kitchen, P. J. and Bulmer, S. (2007). ‘Insights into interpreting integrated marketing communications: A two-nation qualitative comparison’, European Journal of marketing. 41(7/8): 956-970. Koekemoer, L. and Bird, S. (2004). Marketing communications. South Africa: Juta and Company Limited. Kitchen, P. J., Pelsmacker, P. D., Eagle, L. and Schultz, D. E. (2006). A reader in marketing communications. Oxon: Routledge. Masterman, G. and Wood, E. H. (2006). Innovative marketing communications: Strategies for the events industry. Oxford: Butterworth-Heinemann. McArthur, D. N. and Griffin, T. (1997). †˜A market management view of integrated marketing communication’, Journal of advertisement research. 37(5): 19-26. McLaughlin, J. P. (1997). ‘Why is IMC taking so long? Blame it on the clients’. Marketing news. 31(19): 27-30. Saunders, M., Lewis, P. and Thornhill, A. (2003). Research methods for business students. 4th Ed. England: Pearson. Schneider, L. (1998). ‘Agencies show that IMC can be good for bottom line’, Marketing news. 27(6): 12. Schultz, D. E. (1995). ‘Traditional advertising has role to play in IMC’, Marketing news. 29(18): 18. Smith P. R., Berry, C. and Pulford, A. (1999). Strategic marketing communications: New ways to build and integrated communications. 2nd Ed. London: Kogan. Smith, P. R. and Taylor, J. (2004). Marketing communications: An integrated approach. 4th Ed. London: Kogan. Smith, P. R. and Zook, Z. (2011). Marketing communications: An integrated approach. 5th Ed. London: Kogan. Yarbrough, J. F. (1996). ‘ Putting the pieces together’. Sales and marketing management. 148(9): 68. Dissertation on

44 Landlocked Countries That Dont Touch an Ocean

44 Landlocked Countries That Don't Touch an Ocean Approximately one-fifth of the worlds countries are landlocked, meaning they have no access to the oceans. There are 44 landlocked countries that do not have direct access to an ocean or ocean-accessible sea (such as the Mediterranean Sea). Why Is Being Landlocked an Issue? While a country such as Switzerland has thrived despite its lack of access to the worlds oceans, being landlocked has many disadvantages. Some landlocked countries rank among the poorest in the world. Some of the issues of being landlocked include: Lack of access to fishing and oceanic food sourcesHigh transportation and transit costs because of a lack of access to ports and world shipping operationsGeopolitical vulnerabilities from dependence on neighboring countries for access to world markets and natural resourcesMilitary limitations because of the lack of naval options What Continents Have No Landlocked-Countries? North America has no landlocked countries, and Australia is rather obviously not landlocked. Within the United States, over half of the 50 states are landlocked with no direct access to the worlds oceans. Many states, however, do have water access to the oceans via the Hudson Bay, Chesapeake Bay, or Mississippi River. Landlocked Countries in South America South America has just two landlocked countries: Bolivia and Paraguay. Landlocked Countries in Europe Europe has 14 landlocked countries: Andorra, Austria, Belarus, Czech Republic, Hungary, Liechtenstein, Luxembourg, Macedonia, Moldova, San Marino, Serbia, Slovakia, Switzerland, and Vatican City. Landlocked Countries in Africa Africa has 16 landlocked countries: Botswana, Burundi, Burkina Faso, Central African Republic, Chad, Ethiopia, Lesotho, Malawi, Mali, Niger, Rwanda, South Sudan, Swaziland, Uganda, Zambia, and Zimbabwe. Lesotho is unusual in that it is landlocked by just one country (South Africa). Landlocked Countries in Asia Asia has 12 landlocked countries: Afghanistan, Armenia, Azerbaijan, Bhutan, Laos, Kazakhstan, Kyrgyzstan, Mongolia, Nepal, Tajikistan, Turkmenistan, and Uzbekistan. Note that several of the countries in western Asia border the landlocked Caspian Sea, a feature that does open some transit and trade opportunities. Disputed Regions that Are Landlocked Four regions that are not fully recognized as independent countries are landlocked: Kosovo, Nagorno-Karabakh, South Ossetia, and Transnistria. What Are the Two Doubly-Landlocked Countries? There are two, special, landlocked countries that are known as doubly-landlocked countries, completely surrounded by other landlocked countries. The two doubly-landlocked countries are Uzbekistan (surrounded by Afghanistan, Kazakhstan, Kyrgyzstan, Tajikistan, and Turkmenistan) and Liechtenstein (surrounded by Austria and Switzerland). What Is the Largest Landlocked Country? Kazakhstan is the worlds ninth largest country but is the worlds largest landlocked country. Its 1.03 million square miles (2.67 million km2) and is bordered by Russia, China, the Kyrgyz Republic, Uzbekistan, Turkmenistan, and the landlocked Caspian Sea. What Are the Most Recently Added Landlocked Countries? The most recent addition to the list of landlocked countries is South Sudan which gained independence in 2011. Serbia is also a recent addition to the list of landlocked countries. The country formerly had access to the Adriatic Sea, but when Montenegro became an independent country in 2006, Serbia lost its ocean access. Edited by Allen Grove.