Consumer Buying Behavior Essay Example | Topics and Well Written Essays - 3750 words

Consumer Buying Behavior - Essay Example It has been further highlighted by Chiu et al. (2006) that consumer buying behavior is about asking key questions. For example, one might engage with the questions of why consumers buy or how consumers buy and what influences their purchasing. There is a mix of internal and external factors surrounding consumers that help shape and define their buying behavior and preferences. According to Pelsmacker et al. (2006), these internal factors include a perceptual filter, knowledge about products, attitude towards the brand, personality of the consumer, lifestyle of the consumer, perceived roles of consumer, and their overall motivation for making the purchase. It is also distinguished by the fact that the external factors include: group or segment membership of consumer and purchase situation or cultures of the consumer. For example, culture is one of the most important factors affecting the consumer’s buying behavior; because the consumer’s preference will be according to t heir beliefs and backgrounds. However, both internal and external factors are interconnected and play a vital role in the consumer’s buying behavior. This leads the reader to understand that a consumer’s choice and buying behavior is localized and will not be the same among individuals and businesses need to understand how to target the consumers from various backgrounds and lifestyles.The factors that have been mentioned help to identify the main reasons why people purchase products in general (Harper, 2005).

Analysis of Apple iPad Essay Example | Topics and Well Written Essays - 250 words

Analysis of Apple iPad - Essay Example In simple words, it is not for everyone, and you cannot justify its need based on its usage or applications. The device is in-between a computer and a cell phone, which is exactly what it is; neither a computer nor a cell phone. The computing is powerful enough, but the size and weight prove to be a discomfort, especially with extended usage. There are a lot of software problems with the device, with applications getting stuck, and not giving the desired results and displays. The price of the device is another drawback, and with a high cost as that, it is a matter of purely personal choice rather than necessity. This review is different and more persuasive from the one Topolsky wrote on Engadget (2010) because it is more realistic and submits the true experience and problems related with iPad rather than merely singing its praises, which is what Topolsky’s review mostly is. It seems the writer was in awe of the company products, and so was biased about the quality and the desirability of the device. This review, on the other hand, is more unbiased and factual and leaves the reader at a stage where he or she can make their own decision about the purchase and usage of the product. It is not so heavily influenced by the company’s aura, as is Topolsky’s review, and makes use of logos and ethos rather than pathos to appeal to the customer, unlike the former  review.